(10-15 minutes)
Learners will examine the slogans of various companies and consider what an advertising slogan for Christianity might be.
(10–15 minutes)
Provide a few sheets of poster board or butcher paper and markers. Refer to the “The Cost of Nondiscipleship” section from Chapter 1 (“Someone Worth Losing Everything For”) of Radical on page 14.
Ask: What are some of the most popular slogans being used by companies today to market their brands? Allow for responses (McDonalds’ “I’m lovin’ it”; Microsoft’s “I’m a PC and Windows 7 was my idea”; Target’s “Expect More. Pay Less.”; etc.)
Divide learners into groups of three or four. Instruct them to spend some time brainstorming what their slogan might be if they had to market Christianity with a slogan. Direct them to make a simple poster of their slogan using the provided supplies. Once groups have completed their posters, enlist a volunteer from each group to share what his group created.
Refer learners to the first paragraph of the “The Cost of Nondiscipleship” section from Chapter 1 (“Someone Worth Losing Everything For”) of Radical on page 14. Ask: If Dietrich Bonhoeffer had been making an advertising slogan for Christianity, what do you think his slogan might have been? (Come and Die) Say: While something like “Come and Die” may not be the catchiest and most appealing slogan, today we’re going to discover it is the reality of the true cost of following Jesus.